Iceland: Fashion at freezing point
The new tourism trend encouraging ‘to the ends of the earth’ travel sees tourists seek out new experiences in the pursuit of an adventure.
With Reykjavik as its coastal capital, Iceland is an increasingly popular travel destination, ticking off cultural tourism alongside an emerging city. What’s more, there’s a strong trend for getting back to nature; travellers have a growing desire to reignite their relationship with the Earth. With its dramatic volcanic landscape, stunning waterfalls, snowy scenes and black sand beaches, Iceland makes for a top choice. The Nordic island attracts the native traveller, offering complete escapism and a plethora of ‘undiscovered’ places to explore. In fact, nature immersion is a growing travel trend – time-strapped city dwellers are dreaming of captivating experiences, booking getaways back to nature.
For the Northern Lights, tourists are advised to visit Iceland between September to mid-April as these are the months in which there are full dark nights. Temperatures can drop well below freezing point with harsh winds and wet spells – never has layering been more desirable. First up, is casual outerwear to look sleek and stylish in, whilst protecting you from the elements. We suggest investing in a leather biker jacket, such as the Acne Studios ‘wear forever’ piece on EyeFitU. With a buckle-fastening belt and polished silver hardware, the style locks out the cold whilst delivering a rock chick vibe. For a lighter aesthetic, Blumarine’s floral print puffa jacket on EyeFitU lends pretty, feminine appeal. Pair the memorable piece with a cropped boyfriend jean (don’t forget thick ribbed socks to fight against the cold). We also recommend EyeFitU’s Burberry Brit selection for a cool take on heritage pieces with smart impact. For days spent wandering around Iceland’s Viking World Museum or the National Gallery, turn heads in the sleek leather-trimmed wool-blend twill coat. Reykjavik is brimming with design shops, many of which are influenced by Scandinavian style. Take note of the minimalist trend, usually in a neutral colour palette, but experiment with textures – statement faux fur, soft wool, natural sheepskin and distressed leathers.
Top tip – do not forget your sunglasses! Shades may not be at the top of your packing list when planning to visit such a cold country but rays can be bright, especially when shining on crisp white, snowy landscapes and frozen lakes. We love the Alexander McQueen pairs on EyeFitU – choose round-frame acetate and metal sunglasses to show off a retro, superstar style or the butterfly-frame polarised sunglasses (work them with skinny jeans and a Cuban heeled boot).
Photo: Blue Lagoon/ bluelagoon.com/
The must-visit Blue Lagoon, a geothermal spa in southwestern Iceland, calls for a gorgeous swimwear look. Sink into the pools, surrounded by a lava field, in standout swimming suits such as EyeFitU’s ASOS offerings. Try the snakeskin print costume with contrasting black lace-up back or the golden orange, low plunge design with statement tassels topped with gold bead detailing. If you’re keeping it classic in black, River Island on EyeFitU presents a fashion-forward eyelet bandeau bikini with high-rise bottoms for a bold and sexy holiday look.
Don’t forget that warm accessories are essential for your trip to Iceland. You can’t stare in wonder at the Gullfoss canyon waterfall or take a tour around the Golden Circle (to see the impressive geysers) without a scarf, hat and gloves. Anthropologie’s Coralie Scarf on EyeFitU is large enough to wrap into several layers, whilst still looking on point with its soft colour palette and hand-drawn pattern. Alternatively, stand out in EyeFitU’s Diane Von Furstenberg scarf, a monochromatic printed scarf that looks dreamy atop a black-on-black outfit. It’s the perfect look to sport whilst gazing at The Sun Voyager sculpture by the coast.
Happy travels… and wrap up warm!